BONNAE: Redefining Korean Femininity in Fashion

BONNAE (@bonnaeonline) stands as a disruptor, continuously challenging the conventional notions of femininity. While women’s fashion in Korea has often been confined to delicate, hyper-feminine, or structured silhouettes, BONNAE takes an entirely different approach—one that is fluid, rebellious, and constantly reinventing itself.

Since their SS23 collection, BONNAE has been on a trajectory of bold evolution, shaping new narratives in each season. Their designs aren’t just about clothing but about storytelling—offering a perspective on femininity that is multifaceted and refuses to be boxed in. With their FW24 collection, Estrogen, BONNAE reclaims and redefines feminine energy, making a statement that is both powerful and deeply intentional.

Their presence in the fashion scene has only grown stronger, dressing cultural icons like NewJeans and hosting a pop-up at The Hyundai Seoul. These milestones cement BONNAE as a brand that doesn’t just follow trends but creates them. They blend innovative design with cultural commentary, making every collection a reflection of modern femininity’s complexities.

Beyond clothing, BONNAE experiments with form and function through unexpected accessories like 3D keyrings, merging fashion with collectible art. Their editorials push boundaries, breaking away from the polished, commercialized image of Korean fashion to deliver something raw, surreal, and subversive.

In a space where women’s wear often plays it safe, BONNAE is proving that femininity is not a fixed ideal—it’s ever-shifting, nuanced, and full of power. Through each collection, they invite us to see Korean fashion through a new lens, where tradition and rebellion coexist, and where femininity is whatever you make it.